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DFG Research Unit on Consumer Preferences, Consumer Mistakes, and Firms’ Response

Firms make use of instruments like complex contracts and misleading ads to exploit consumer vulnerabilities, disproportionately affecting vulnerable groups. The DFG research group "Consumer Preferences, Consumer Mistakes, and Firms' Response" aims to understand these tactics, their impact, and propose regulatory solutions to reduce consumer exploitation.

We, as a research group, are excited to have received the DFG funds that allow us to study when and how consumer mistakes are exploited in markets. This workshop is a first step in that direction.

Prof. Dr. Paul Heidhues

Research Areas

The research program is divided into three areas, which are further divided into three projects. Here you will find detailed information about each research area.